• One of Australia’s leading indoor climbing facilities, Urban Climb has world-class locations spread across the country (Brisbane, Melbourne, Townsville).

    As a highly valued long-term client of mine, I have worked closely alongside their marketing team (both in-house and client-side) to deliver a range of media utilised nationally throughout their channels to promote the brand and to drive community engagement.

    Some productions have been developed through my own proposals (Blackburn venue campaign, Boulderfest documentary) while others through collaboration with the wider team when requesting production for a particular promotion (events, classes, educational).

  • Venue Showcases

    Venue launch campaigns (Blackburn)

    Weekly Routesetting Content (Videos for social media, Stills)

    Website Landing Videos

    Event Aftermovies and Promos (Boulderfest, Boulderguild)

    Class promos (Yoga, Climbfit, Fundamentals, Social)

    Venue construction documentary

    Photography

    Creative strategy and ideation

PROJECTS BELOW

blackburn venue opening campaign commercial

Venue commercial produced for Urban Climb’s Blackburn launch.

Produced by: Suika Studios

Director: Jason Tran

Cinematographer: Vincent Tran

ROUTESETTING VIDEOS

Weekly/fortnightly videos to showcase new sets and share insights into the routesetting process.

A useful tool for promotion of a gym’s product.

PROMO VIDEOS

A wide range of social content has been produced to meet Urban Climb’s needs.

These promotional videos provide an effective way to communicate with members and generate interest for new and existing events/classes/promotions.

Most promo videos are created with social media delivery in mind (vertical format, shorter and concise visuals/messaging).

See below for a selection of these videos.

See more.

EVENT AFTERMOVIEs

Responsible for filming & producing Urban Climb’s annual social comp - Boulderfest. This annual event is UC’s grandest yearly offering, with the prize pool bringing in some of the country’s best climbers.

The aftermovie is an excellent opportunity to increase community engagement and as a pitching product for future sponsors. 

Boulderfest 2023 aftermovie
directed and produced: vincent tran 
assist: jason tran
Boulderfest 2022 aftermovie
directed and produced: vincent tran 
assist: jason tran
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